How Sharethrough used Officevibe to maintain its growth

Success Story


Hybrid work and a recent merger brought about rapid growth for Sharethrough. But Natacha and her HR team were not alone in their quest to maintain a strong culture and employee experience. Read on to see how Officevibe helped.

Sharethrough team activity

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech & enhanced ad experiences.

Location Montreal, Canada, Canada

Company size 160+

Industry Technology

Like many companies these days, Sharethrough has adapted to a hybrid way of working. This flexible model contributed to the company’s transformation and growth beyond its Montreal head office.

As a digital advertising technology company providing human-centric programmatic advertising, they now also employ great minds in Toronto, Los Angeles, New York, San Francisco, Chicago, and recently expanded into Europe.

For Natacha Brind’Amour, Vice President, People & Culture, this creates a unique situation from an HR perspective. With 11 years of HR experience in various roles, Natacha knows what it takes to create a great employee experience and build a culture that allows and encourages the company to grow. When she joined Sharethrough as the sole HR person, the company had 65 employees. Fast-forward to today, following a merger and a strong growth trajectory, she and her HR team now oversee 160 employees and counting.

Natacha Brind’Amour, Vice President, People & Culture at Sharethrough

“Showing our Officevibe data progression to the board or the Human Resources Compensation Committee (Board of Director sub-committee) has been helpful in making them feel confident that we have the right vision and strategy to retain and attract talent.”

Natacha Brind’Amour, Vice President, People & Culture at Sharethrough

As the architect of the HR framework, Natacha needs the right tools and processes to ensure that her team is happy, engaged, and growing, no matter where they are located. We chatted with her about how Officevibe plays a role in recruiting and retaining great talent.

How did Sharethrough start using Officevibe?

Strong company culture and world-class employee experience are at the heart of our strategy to attract, retain, engage, and develop employees, so we knew we had to find a reliable tool that had the ability to measure in real time what we were doing well and what we needed to improve, to ensure that every component of the employee journey was aligned with our employee needs.

In 2019, we welcomed a new Vice-President of Engineering who came to us from GSoft and he was, of course, already a big believer in the Officevibe platform. It was an obvious decision that we would go ahead with Officevibe.

Which Officevibe features does your organization value most?

The Analysis Dashboard as it provides actionable insights and sees which questions are positive and negative to understand the root cause of the metrics result.

We also recently discovered Good Vibes which we love because our culture is super collaborative and focused on employee recognition.

Want to learn more about Natacha’s experience with Officevibe? Check out the full interview here:

How else does Officevibe help Sharethrough?

One thing that I’ve really noticed since 2019 is that when the Officevibe score gets higher, we have a better retention rate. So, Officevibe metrics become really insightful when it’s time to establish our OKRs and help us measure our progression towards our team goals during the year.

Also, showing our Officevibe data progression to the board or the Human Resources Compensation Committee (Board of Director sub-committee) has been helpful in making them feel confident that we have the right vision and strategy to retain and attract talent.

We are proud to say we have maintained a great turnover rate while sustaining above 30% annual year-over-year growth and completing a transformative merger that doubled the size of the company overnight in 2021. Not to mention this all took place in the middle of a pandemic. 

The Officevibe matrix doesn’t lie, and it’s a great ally!

What is one of the biggest impacts Officevibe has had on you?

One of the biggest impacts Officevibe has had at Sharethrough is that we’ve been able to gather all the information we need to know to help us continue our growth. When you’re a mature company that isn’t seeing a lot of change, and you have pretty stable teams with stable managers, people trust the manager and feel more able to share any feelings or feedback with them.

But when you’re a rapidly growing company like us, you welcome new people onto your team every month. The difference is that those people may not feel as comfortable starting to have those conversations with their manager immediately. Let’s say if like 30% to 40% of the team is new, you wouldn’t be getting the kind of detailed feedback that you can act on right away—especially if you don’t have anonymous feedback tools like the ones Officevibe has.

While we have been growing organically, we also acquired a business. The acquisition meant that there was a lot of reorganization. We welcomed new managers, new team members, and new peers, so there was a lot to learn about how they were feeling.

“Tools like Officevibe that are 100% anonymous really helped us learn about our teams and make sure that we didn’t have any blind spots.”

Natacha Brind’Amour

How has Officevibe helped your managers?

The best way to manage a team can be so ambiguous for a new manager. Sometimes they don’t know where to start or what to prioritize. Their team metrics provide them insights that they can use to prioritize what they need to improve to engage and retain their team members.

Every quarter the managers of each department organize workshops with their team to go deeper and understand their needs in relation to the Officevibe metrics. In these workshops, we encourage our employees to find solutions and lead initiatives so that together we can improve our metrics and our workplace.

Businesses like yours are using Officevibe to elevate their employee experience, our experts can show you how.