The key to motivate employees, even when the going gets tough
When you gaze out over your team, whether at the office or on a grid of video feeds from home, what do …
Performance reviews, when done properly, can be an amazing tool to align your employees around their goals.
Unfortunately, most companies don’t do them properly. Managers are busy, so they fall into the trap of either only focusing on recent events (this is called the recency bias), or they’ll use ranking systems that are unfair to most employees (especially top performers).
That’s why so many companies have started to get rid of them. Deloitte, Accenture, Gap, GE, Microsoft, and many others have scrapped the annual review in favour of “frequent check-ins”.
This is a smart idea in theory because they weren’t working, and if that’s all they were doing, that’s simply not enough. But the truth is, they’re great.
Performance reviews are one of many tools available for managers to engage, motivate, and retain their employees. They have different tools for different situations, and they need to know when to use which tool.
“The fact is that giving such reviews is the single most important form of task-relevant feedback we as supervisors can provide. The long and short of it: if performance matters in your operation, performance reviews are absolutely necessary.”Andy Grove, former CEO of Intel
Kudos to the companies that switched from annual reviews to more frequent check-ins, but it’s not necessary to get rid of them.
At a high level, here is how you should use each feedback tool you have. We’ll go into more detail throughout the post.
Now that you understand which point in the process you should be using performance reviews, let’s look at a few examples of how to make them work.
One thing that Google does really well is the emphasis they place on peer reviews.
From a Quora answer about how they handle feedback:
Another difference is the importance placed on peer reviews. At most companies you can get by just fine provided you keep one person happy: your boss. At Google, you can be held back by a single bad review from a peer, affecting your ability to be promoted and receive a good bonus.
One great thing that Zappos does with their performance reviews is that they tie them to their core values.
From an interview with Zappos CEO Tony Hsieh:
Even if a person is great at their job, even if they’re a superstar at their job if they’re bad for our culture we’ll fire them for that reason alone. And performance reviews are 50% based on whether you’re living and inspiring the Zappos culture in others.
Here are a few helpful tips for you to keep in mind as you’re structuring your review.
One of the biggest problems with performance reviews is that they’re not based on data, which makes biases or personal opinions come into play.If you set clear goals from the beginning of the year, you’ll be able to accurately and fairly measure performance. If you and an employee agree on goals, they’re less likely to challenge any negative feedback because it was made clear what you both would be measuring.
Annual performance reviews can be incredibly nerve-racking for employees so it’s important that you calm their fears.
Start the meeting on a positive note, let them know that it’s their meeting, and that you’re there to help them grow in their career. If you can set the tone early on in the meeting, you’ll be much better off.
Use the goals you set, milestones they’ve achieved, reviews from other coworkers, and as many different data points as you possibly can to get a more accurate picture.
The more sources of data you use, the less chance you have of bias getting in the way of the review.
Together, with the employee, create an action plan that you both can agree on for what to improve for the following year. A good tip to keep in mind is to find out what the employee’s career goals and plans are to make sure you help them. The annual review is the perfect time to have those career growth discussions.
Important: Make sure you provide any support necessary for them to achieve the items on the action plan.
Take notes of everything you’re discussing during the meeting, and at the end of the meeting, make sure to follow up with the employee by email to ensure everyone is on the same page.
One important thing to keep in mind when giving feedback during your review, is to focus on behaviours and not personality traits. Behaviours can be changed, whereas personality traits are harder to change. With that said, here are a few examples of phrases you can use in your next performance review.
Let us know in the comments below!